The Actibonds mascots

Category

Automotive

Client

Castrol

Audience

Cricket world cup fans and car enthusiast’s

Objective

Castrol is the “Official Performance Partner” of the ICC (international Cricket Council). The Actibonds mascots are known as fun representatives of Castrol Activ. Our staff tasked with making a scene at various cricket world cup stadiums in NZ.  Main idea of the activation was to dance and cheer the Actibonds onto the big screen TV and live broad cast. 

Execution

7 x promotional staff that rotated shifts as mascots, 4 x brand ambassador’s that rotated looking after mascots and ushering mascots around the Castrol Activ zone. The mascots were widely known throughout the punters and had a lot of attention to and from Castrol Activ zone. Children and adults would stop to take photos and interact with the mascots resulting in many social media uploads. 

Outcome

The crazy mascot team delivered smiles and happiness wherever they were. Big screen broad casts and social media uploads of the Castrol Activ Actibonds were viral marketing gold and punters only wanted more.