Phoenix Good Energy City Sampling

Category

FMCG

Client

Phoenix Organics

Audience

Auckland women in urban locations

Objective

To brighten up the day of thousands of Aucklanders by giving them a free bottle of Phoenix's new organic energy drink- Good Energy

Execution

Approximately 10 000 bottles were handed out on street, in businesses, and in key trade locations by a charming team of Engagerisers!

Outcome

Who doesn't love a free trial of a delicious new beverage? Aucklanders were no exception by embracing Good Energy in all manner of locations, including recipients stuck in traffic on the way to work. Phoenix even received thank you emails and new trade enquiries from retailers keen to stock the new product.