Sony EXPERIA Launch

Category

Technology & Gaming

Audience

Young predominantly male gamers and lovers of great technology

Objective

To launch the phone in a fun engaging way. 

Execution

Engage sent a team of actors in full costume to play characters from well known games, out on the streets. The public were encouraged to upload the best photo of them interacting with our actors to the Vodafone Facebook page. The best photos would win the phone! Our staff kept fans updated via status updates on FB too so people knew where to find them, and also demo'd the phones on the streets and on public transport.