Hurricanes....Hurricanes

Category

Media, Arts & Ent.

Client

Wellington Rugby

Audience

Wellington fans of the mighty Canes, Engage's Super rugby side!

Objective

The Hurricanes need no introduction! They asked Engage to raise awareness of the grudge match with the Crusaders and inform Wellingtonians of the Wgtn rugby fun event at Midland park where there were Canes giveaways and most importantly free pies.  

Execution

4 x promotional staff wearing glorious yellow Look Walkers were impossible to miss operating throughout Wellington CBD on the morning of the match and in key catchment areas near midland park to ensure a bumper turnout at the event. 

Outcome

Our fun team helped to deliver the second biggest crowd of the year with an attendance at the game just shy of 13 000 and huge numbers of free pies devoured by grateful Hurricanes fans! Most importantly the Hurricanes downed the Crusaders in a one point thriller that night!