Playstation Promotion

Category

Technology & Gaming

Audience

Gaming Fans in New Zealand

Objective

To raise awareness of the new Playstation console across Wellington, New Zealand. To create a message that stands out and gets noticed.

Execution

We laid bright blue semi permanent chalk stencils in busy footfall areas across town.

Outcome

This was a great campaign: The stencils really stood out and were visible from near and far. Our new spray chalk application created exceptionally sharp images. The client loved the campaign.