Alfa Guiletta Launch

Category

Automotive

Audience

Drivers nationwide, particularly those living close to an Alfa Dealer.

Objective

To promote the new Giulietta model to car owners in a nationwide ambient media campaign

Execution

To promote the launch of the new Alfa car model to car owners nationwide, we ran a supercard and Advan campaign targeting the areas around all 56 Alfa dealerships in the UK. Affixing the special suction cap cards to the driver-side windows of cars, we distinguished between two different creatives with direct competitor brands (VW, Audi and BMW) receiving a more tailored message than other car owners. 

Outcome

The campaign went very well. A total of 52,000 supercards were distributed and over 400 hours of Advan exposure around the dealerships were achieved for the client.