

Giant Heli Banner
Category
Media, Arts & Ent.
Client
Gagosian Art Gallery
Audience
Londoners, Tourists, General Public
Objective
The objective was to raise mass awareness of the Gagosian Art Exhibition in the Tate Modern accross London.
Execution
We flew a gigantic 10,000 sq foot Helibanner over Central London for the day.
Outcome
The banner was a huge success. Many passersby, Londoners and Tourists alike, took pictures of the banner and talked about it. Comments overheard in the streets were all very positive, intrigued and astonished. The reaction in Central London was most dramatic with huge Crowds in Piccadilly Circus taking Photos and Videos of the Banner.