3D Light Projection Mapping

Category

Automotive

Client

Nissan Juke

Audience

Trendy, urban drivers

Objective

The campaign’s aim was to reinforce the message from the television advert by lighting up the area around the Nissan Juke – making it look as though the car was lighting up the area (like in the TV ad), whilst making the message memorable. We were also briefed to deliver a “hip” and “trendy” image of the product that “stands out” through visuals and sound.

Execution

We executed three large scale building mapping Light Projections in urban areas in Leeds, Liverpool and Edinburgh right to the target audience allowing them to have a memorable, tangible experience with the product.

Outcome

The client was very happy with this campaign, as it achieved exactly what was intended. Multiple consumers observing the campaign took video footage which was uploaded to YouTube – further extending the campaign’s reach and ROI. This, along with the footage we took achieved several thousand you tube views.