Tesco Jubilee Promotion

Category

Retail

Client

TESCO

Audience

Londoners, Tourists in London for the Jubilee Celebrations

Objective

To drive footfall to central London Tesco stores over the Jubilee Weekend

Execution

16 local Tesco stores were chosen to be part of this campaign, which saw a team of 2 LookWalkers and two promo staff at each location hand out free Queens masks and Union Jack flags to the public over the bank holiday weekend.

Outcome

Passersby young and old loved this campaign and had great fun with the free masks and flags. On-lookers that had travelled to London much appreciated the LookWalkers directions to the nearest stores and the outlets were filled to the brim with shoppers.