Samsung Concert targeting

Category

Telecomms

Client

Samsung

Audience

Concert goers at the Red Hot Chili Peppers

Objective

To promote awareness of the new ticketless wristband system at festivals and Samsung’s sponsorship thereof

Execution

Samsung set up a tent at the Red Hot Chili Pepper’s concert in Stevenage over the summer, where concert-goers could swipe their wristbands to win access to the VIP area and drink tokens. 6 LookWalkers at the festival talked to visitors about the Samsung promotion and encouraging people to sign up for a wristband there and then.

Outcome

This was a fantastic campaign: Our LookWalkers did such a great job talking to visitors about the Samsung promotion that we were asked to take the Walkers off early, as the stand had run out of wristbands.