Good for Essex

Category

Public Sector

Client

Essex Council

Audience

Shoppers, Consumers, Families, Local Residents, Community

Objective

Essex Council's "Good for Essex" Campaign was aimed at raising awareness of local community and volunteering programs, which are run and funded by Essex Council. The goal was to demonstrate what the people of Essex can achieve when working together, as well as promoting a sense of pride amongst them.

Execution

We designed a giant 3m x 5m paint-by-numbers mural, which was stationed in Chelmsford Shopping Centre during the February half term week. 4 Promo staff encouraged shoppers of all ages to colour in an area on the mural until a giant piece of artwork was created.

Outcome

The completed Artwork was breathtaking and will be exhibited in various Essex locations throughout the year. The client was over the moon with the campaign and its results.