Axio Housing Development

Category

Property

Audience

Canary Wharf workers and commuters

Objective

To promote the newly launched Axio Housing complex in E3 to local office workers in nearby Canary Wharf

Execution

To promote the launch of the newly released Axio Housing complex, we put on a “random act of kindness campaign” for early morning commuters in nearby Canary Wharf. In an attempt to put a smile on the face of Canary Wharf workers on Friday morning, 4 promo staff in grey silk overalls handed out yellow roses to passersby in the station area. Our girls greeted commuters with a bright smile and friendly messages such as “Happy Friday!”.

Outcome

This lovely campaign was very well received. A total of 2,000 roses was given out during the 3 hour campaign time and commuters were positively surprised by the nice start to their day. The client was also very happy.