Be Broadband Experiential

Category

Telecomms

Client

BE Broadband

Audience

Commuters, Males 30-55, Tech Savvy Males

Objective

Raise awareness of BE Broadband, especially with males aged 30-55. Drive consumers online to test their speed and subscribe to the ISP.

Execution

We designed an experiential campaign featuring a custom build “BE Heaven” Stand with 4 x massage chairs and 4 x TV screens which were hooked up to DVD players playing a choice of male oriented programming. 8 staff dressed up as BE angels served complimentary drinks to participating consumers and gave out branded USB Sticks and leaflets. The stand also featured 8 laptops that enable the audience to check their home broadband speed. The experiential campaign travelled 4 London Stations (Waterloo, Victoria, Canary Wharf, Liverpool Street) over 8 days.

Outcome

The activity proved a great success with 1,847 total quality (long duration) consumer contacts, 25,547 direct consumer contacts and approximately 1.1 million total consumer contacts.