Lotto – Christmas cheer

Category

Banking & Finance

Client

Lotto NZ

Audience

Busy offices and street customers nationwide.

Objective

Since its creation, Lotto NZ has contributed more than $4 billion to the Lottery Grants Board. This goes back into the community and help with funding of events.

On top of their community funding they love to spread joy around the holidays. This year we teamed up with Lotto to share the love with local business around Christmas.

Execution

Engage staff had planned out office/buildings and busy streets to visit. Staff had their Santa hats and sacks to get into the spirit of the holidays. During the activation times they would drive to predetermined locations and visit businesses and office buildings.

Outcome

1000s of people got to have a go at the new Christmas themed tickets in Auckland Wellington and Christchurch.