

Prada launch
Category
Health & Beauty
Client
Clarins
Audience
Premium fragrance customers
Objective
We all know about the Prada bags and sunglasses, but do you know their fragrance line? Engage NZ at key Farmers locations launching 4 new Prada fragrances.
Execution
Launching Prada – Carbon & Gloss and Prada – L’Homme & La’Femme.
Staff were spread over Auckland, Wellington and Christchurch spritzing and charming as many customers as possible. We were on site for 3 hours during peak times, during those times staff spritzed 100s of customers per store.
Outcome
The reach for fragrance can be a challenge to track as customers return for purchase after wearing the fragrance. We can confirm there was a huge interest from customers and a good amount of returning to purchase.