Prada launch

Category

Health & Beauty

Client

Clarins

Audience

Premium fragrance customers

Objective

We all know about the Prada bags and sunglasses, but do you know their fragrance line? Engage NZ at key Farmers locations launching 4 new Prada fragrances. 

Execution

Launching Prada – Carbon & Gloss and Prada – L’Homme & La’Femme.

Staff were spread over Auckland, Wellington and Christchurch spritzing and charming as many customers as possible. We were on site for 3 hours during peak times, during those times staff spritzed 100s of customers per store.

Outcome

The reach for fragrance can be a challenge to track as customers return for purchase after wearing the fragrance. We can confirm there was a huge interest from customers and a good amount of returning to purchase.