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#NZDronie

Category

Travel & Tourism

Client

NZ Tourism

Audience

Overseas Travelers 

Objective

This was an awesome campaign, promoting the beautiful New Zealand  .  Participants were amazed by the fantastic views they were able to be a part of. Results were very pleasing with the vast majority of participant's sharing their Dronies with the world. 

Execution

Tourism NZ wanted to combine the latest technology with the latest fad, Drone +selfie = Dronie. This is a drone with a go pro to create a moving selfie that reveals New Zealand’s landscape.
5 x promotional staff based in prime NZ tourist locations were armed with iPhones and WiFi hubs. Goal was to interact with as many overseas travellers as possible and create interest in the #NZDronie social media craze!

Outcome

Extremely positive reaction from the tourists with an average 70-100 Dronies per day.  As staff sent individual Dronies to participants they would post it to social media sites showing off the beauty of NZ to the world.
Absolutely amazing campaign that reached so many different corners of the world.