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Resistance 3 Cling Stickers

Category

Media, Arts & Ent.

Client

Sony Playstation

Audience

Young gamers in urban areas throughout NZ

Objective

To launch Resistance 3 using a covert, guerrilla method.  Reinforcing the post apocalyptic setting of the game.

Execution

5000 sinister looking, electrostatic cling stickers were placed on street furniture in cool, urban areas in Dunedin, Christchurch, Hamilton, Wellington and Christchurch. They delivered huge impact and are easily removed leaving no damage to any surface.