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Drug Driving Awareness

Category

Public Sector

Audience

16-30 year old Auckland drivers

Objective

NZTA needed to generate awareness and discussion around drug driving in NZ and to support their well known TV Campaign 

Execution

OMD Wellington's delightful Annabelle Wilkinson appointed Engage to set up huge LED screens in 3 separate Auckland locations, handling all permits & logistics in the process. The screen ran live web updates via a 3G connection to display results of a live text poll, cut with clips from the TVC.