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Mirror Mural for Microsoft IE9 Launch

Category

Technology & Gaming

Client

Microsoft

Audience

Young, trendy Londoners

Objective

To introduce Microsoft’s new Internet Explorer 9 with a quirky ambient campaign by promoting the interactive comic movie “The Random Adventures of Brandon Generator”, which demonstrates the new features of the IE9 and allows viewers to influence the story line by becoming the main character of the movie.

Execution

To allow audiences see themselves as the character of Brandon Generator, we installed bespoke vinyls on washroom mirrors in bars and pubs in trendy Hoxton, East London.

Outcome

Our vinyls were in place for a total of 2 weeks and the mirrors looked absolutely stunning and the client was very happy with them.

Microsoft IE9 Mirror Ads
Microsoft IE9 Mirror Ads
Microsoft IE9 Mirror Ads
Microsoft IE9 Mirror Ads