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Gaviscon LookWalkers conquering Central London

Category

Health & Beauty

Client

Gaviscon

Audience

The general public

Objective

To raise awareness of the new Gaviscon Liquid Sachets, which are discreet and easy to carry around, making them ideal for people on the go.

Execution

8 Lookwalkers were positioned outside a busy tube stations) for 2 weeks raising awareness for Gaviscon Liquid Sachets by giving people ‘on the move’ a chance to download a free tube journey planner by Bluetooth and distribution of leaflets.

Outcome

6,800 leaflets were distributed and 6579 people requested the Bluetooth link onto their phones. The Look Walkers were extremely eye catching and the staff created a fun atmosphere so the public approached with interest. The feedback from the public was very positive. A large number of people wanted to know what was going on and many asked the staff for help to download the link. The client was very pleased with the Walkers and our staff.

Gaviscon Look Walkers
Gaviscon Look Walkers
Gaviscon Look Walkers
Gaviscon Look Walkers
Gaviscon Look Walkers