We're full of ideas

Contact Us09 849 9070
Loading

A Light Projection with lots of PR

Category

Travel & Tourism

Client

Fiji Tourist Board

Audience

The Media

Objective

The aim of this campaign was an attempt to gain PR on a small budget. The idea was to showcase a high profile individual who could have done with a trip to Fiji at the time.

Execution

We performed large format light projections showing Gordon Brown as needing a trip to Fiji at prominent locations. The locations included Battersea Power Station, Great Portland St and London Bridge.

Outcome

We could not have asked for a better outcome: The huge amount of PR coverage included Channel 4 News, Page 3 of The Times, p 8 of the Independent and various media outlets all around the world.

Fiji Guerrilla Light Projection
Fiji Guerrilla Light Projection
Fiji Tourism - Channel 4 News
Fiji Tourism - The Independent
Fiji Guerrilla Light Projection
Fiji Guerrilla Light Projection
Fiji Tourism - Times Online
Fiji Guerrilla Light Projection