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Aldo

Category

Fashion

Audience

Shoppers, Consumers, ABC1s, Yummy Mummies

Objective

To support the launch of Aldo’s biggest ever concept flagship store under the theme of "Stay Cool - embracing summer as a state of mind". On the store launch date, a one-day event was held in store and the surrounding area, featuring special promotions running throughout the day.

Execution

The slogan was brought to life by giving away popsicles to people on the streets and Ambient’s teams of promo staff were also sporting the popsicles look on their t-shirts. The promo team invited shoppers to the store event which included an all-you-can-eat-pick-and-mix candy station, free swag, manicures and cool tunes by DJ’s Amber Atherton and Work It Girls. The Ambient girls also handed out branded I-phone cases and exclusive scratch cards, which saw in-store discounts of 10%, 20%, 30% and even 50% as wins.

Ambient Media also provided an ALDO Ice Cream Truck making stops along Oxford giving out free popsicles. 

Outcome

The outcome was fantastic: The public loved the free swag and were very excited to visit the new store. The Popsicle Truck got a lot of attention, and people really liked the free popsicles. The reaction towards ALDO was very positive, a lot of people knew and loved the store, whilst others who were unfamiliar with ALDO seemed excited about visiting the event. The scratch cards were very popular and encouraged people to visit with their discount prize.

The client was over the moon with this campaign. 

Aldo
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Aldo 10
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Aldo