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Wagamama Mass Sampling

Category

Restaurants & Bars

Client

Wagamama

Audience

The general public in central London, London city workers

Objective

The aim of our campaign was to raise awareness of Wagamama restaurants in Central London ad to get people to talk about the Wagamama restaurants and food.

Execution

A large scale sampling campaign was staged to reach the objectives for Wagamama: A team of cheerful promo staff handed out Wagamama Goodie bags to the public at busy Underground stations to promote Wagamama restaurants in Central London.
The London Stations included: Liverpool Street, Chancery Lane, Moorgate, Mansion House, Piccadilly Circus and Leicester Square.

Outcome

This was a very successful campaign, with a lot of positive feedback from the public: A lot of people asked for the nearest Wagamama restaurant, many intending to visit straight away! The bags themselves were enormously popular, with people coming looking for our staff in the afternoon because they had seen the bags of colleagues in the morning.

Passersby are loving our Wagamama Goodie Bags!
Our excited staff loved giving away the Wagamama Goodie Bags!
Happiness all around with the great Wagamama Goodie Bag campaign!
People couldn't wait to get their hands on our Goodie Bags!