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Google Pink Pin Charity Project

Category

Technology & Gaming

Client

Google

Audience

The general public of New York

Objective

This campaign was aimed at promoting Google’s involvement with Susan G. Komen for the Cure. The initiative to fight breast cancer aims to spread awareness to business owners and the public.

Execution

A team of 3 promo staff and a fully wrapped and branded Ice Cream Van over toured Columbia University, Bryant Park, Greeley Park, Union Square and the Soho area(Broadway & Spring Street) in New York, dispensing fruit compliments of Butterfield market.

Outcome

The campaign was very successful with many businesses wanting to get involved with donations for the cause. Passersby by were very excited and supportive of the message and everyone appreciated the free fruit.

Google Pink Pin Charity Campaign in New York
A successful campaign for a great cause!
Passersby were happy to take our Goodie Bags and find out more about the campaign
A busy day for our NY team!
Giving away fresh fruits for a good cause on our Google campaign in New York
Our Pink Pin campaign for Google attracted a lot of attention in New York!!