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Triumph's London Fashion Week Sponsorship

Category

Fashion

Client

Triumph

Audience

Fashion Week Visitors, Londoners, Tourists, General Public

Objective

Lingerie brand Triumph was to become the first-ever official catwalk lingerie supplier for London Fashion Week. As part of the agreement Triumph provided shows, stylists and designers for all the lingerie needs of London Fashion Week including lingerie for their catwalk shows. Triumph was looking for a campaign that would raise awareness with Londoners and tourists of this sponsorship as well as generate PR.

Execution

To promote Triumph’s sponsorship of the London Fashion Week, we have been commissioned to create a triumphant spectacle around town during the London Fashion Week. The activity saw 3 Triumph branded Vespa Scooters ferry sexy lingerie models through town for 10 hours daily over the course of the fashion week, touring locations including Mayfair Hotel, Somerset House, Piccadilly Circus, Trafalgar Square, Covent Garden, the London College of Fashion, Oxford Circus, Regent Street and many more. Our staff also handed out lanyards offering consumers the chance to win great prices. A hash tag (#spotthevespa) took the campaign onto Twitter.

Outcome

This campaign was a great success. Our scooters turned many heads in the streets and the campaign proofed popular with the public. Many people asked to ride a scooter, took pictures and commented online with the hash tag. Several thousand lanyards were given out during the campaign and a great amount of PR was generated. The client was very happy with this campaign.